PROJECTS
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Launched: November 15, 2007
Continuing in the JUMP! project spirit of promoting exercise to students, we partnered with a local school in East Palo Alto to incentivize students to get their legs going. Through a pre-existing mile-run program, we were fortunate to contribute to students' participation and excitement about physical education.
For every mile a student ran, they earned a raffle ticket. Every extra lap, they earned another. And every time they beat their personal best, they earned yet another. At the end of RUN!, we raffled off the grand prize of an iPod shuffle. Top runners of each gender and grade also earned a BRUTE LABS Top Runner t-shirt.
The results?
232% increase in number of miles run.
124 "personal best" times were beat.
1,988 laps (three/mile) run in three weeks.
Along with the acute benefits of providing awards to the students, we also hope to learn the best way we can keep their interest piqued throughout their development. We hope to foster a culture where physical activity is an inherent part and a priority, catalyzing improvement in physical and mental health as well as overall well-being. Lofty goals, we are aware, can and almost always do come of humble beginnings.
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| ERICA LIU | PROJECT MANAGER |
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